Hello.
I am a people-first designer shaping and improving experiences of tangible (physical) and intangible (digital) products around us.
Presently, leading design and development efforts of connected devices at Innominds.
Featured projects
everyone deserves a good night’s sleep.
- HEALTHCARE (ID, UX/UI)
rest assured.
- DELIVERY MANAGEMENT (UX/UI, ID)
Netflix Spotify-ed.
- STREAMING APP (UX/UI)
Capabilities
RESEARCH BACKED DESIGN
Every product must be shaped with its users in mind. I design with the intention of removing hurdles and creating meaningful experiences in partnership with the users to meet the business goals. This would (should) mean involving end users in almost every phase of the ideation processes.
TECHNICALLY - INFORMED SOLUTIONS
A beautiful sketch or form remains just that until we bring in engineering to materialize it. My former life as an engineer helps me, often, make and take decisions that allow for a lean design process that reduces waste and maximizes value for the user.
CROSS - ORGANIZATIONAL PARTNERSHIP
A product comes together when all the stakeholders are in sync. I lead end to end execution of projects by navigating complex and ambiguous briefs to find the sweet spot, in collaboration with product management and engineering.